Friction Labs

Friction Labs came to us looking for an updated brand story and value messaging. Well known for their high performance chalk for climbers, Friction Labs had two goals: 1. To be seen as the #1 'grip' company and 2. To target new athletic verticals such as cross fit, tennis, and baseball.

Clear Impact Marketing delivered two homepage concepts, an updated brand storyboard and value messaging that they could use across all channels. We incorporated a very vibrant color palette that helped speak to the larger audiences and gave it the energy we felt it needed to be a leading athletic 'grip' company. We developed new messaging that spoke to the top pain points of the customer and the value that the product(s) provided. We also incorporated more diversity in their imagery to target a much larger audience.