Gray to Red

Gray to Red (G2R) is a lifestyle brand which will eventually become a non-profit clothing line to support a variety of organizations focused on mental health and personal growth.  The owner wanted to create a logo to represent G2R as a symbol of life’s journey, the transitions we go through - the peaks and valleys - the feelings of gray (sadness) to red (strength and love). The symbol represents a combination of the letters, G and R, in the formation of a peak (a mountain). The brand identity and mood board incorporates a variety of warm colors with a hint of nature to represent 'life'. Website coming soon!